Content Wars: HubPages and The Future of Online Video Photo Publishing for Effective Advertising
71J.S.Matthew
The Future of Online Publishing Is at Hand!
The Internet is Changing...Very Quickly! If you want to stay on top, then there are some things you need to know about the Future of Publishing.
After Google's "Panda" updates, the World Wide Web has literally flipped upside down. But for some companies, this flip landed right on their feet, allowing them to move forward in the right direction, into the Future of Online Publishing and Advertising.
The two concepts of Publishing and Advertising go together. Think of the last magazine you picked up and remember all those ads! Advertisers pay for space and Publishers allow the Advertisers to use some of the page space for a return on the investment.
It is a profitable and necessary relationship for publishing success. The format of how it is put together is changing rapidly, and over the next few years what used to work may become obsolete. Let's look at what is changing and how it impacts us as Online Writers.
What Do You Have To Say?
Do You Think that Publishing Online Will Change in the Next 5-10 Years?
See results without votingWhat Is Quality Content?
What is Quality Content?
Is it measure of the amount of characters or words a writer types or writes? Is Quality based on the diction and use of "Big Words" within an article? No, at least not anymore!
"Quality Content Is... A Publication of Information that a Publisher Provides for People Searching for Specific Information. The Author's Content is Easy to Understand and is Presented to the Reader with Comprehensive Information, so that the Information Can Answer All Questions Effectively, Across All Platforms of the Content Being Searched" -J.S.Matthew
Using this home made definition to attribute the principles of advertising, if content meets the quality specifications as stated above, then effective advertising will add to the quality of the content. If people are searching for a specific item, they will benefit from content that is descriptive, in-depth, and covers multiple venues.
In a recent interview with HubPages' CEO Paul Edmondson, (See the interview with Paul, Murray Newlands and Oliver Roup HERE) Paul made some interesting points regarding Comprehensive Quality Content. Paul asked the interviewer the following questions:
- "When people search for Video, where do they usually go?" The answers unanimously was "YouTube"
- He then asked, "When people search for photos, where do they go?" The answers were similar: "Google Images and Flickr"
- Paul's last questions was, "When people search for Blog Content, where do they go?" The answers were "Tumblr and Blogspot"
The point of Paul's questions are that people have to search multiple platforms to get specific content for their search queries. That is where HubPages steps in and eliminates this multi-task search; everything is on one page in HubPages! Video, Photos and awesome Quality Content.
Learn More About Quality Content!
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What Is Changing: The Writer's Themselves!
If you were to go back in time about 7-10 years back, there was a new type of online content that was born: Blogging. Originally called, "Web Logging", the term was downsized to the word "Blogging". Since the introduction of the blogging platform, many sites have popped up where people can write whatever they want, whenever they want. Originally, the typical "Blogger" was computer savvy and most likely a professional in their field.
What has changed over the last few years is that anyone can become a successful blogger/online writer if they have the knowledge, time and effort to put into their articles and blogs. So the demographics of "who's writing on the web" has changes significantly. You no longer have to have an advanced computer programming degree to write online. Look around sites like HubPages and Squidoo. Who do you see?
- Single Mothers/Fathers
- Everyday Experts: People who write about their professional experiences
- New Writers: People with no prior writing experience, thus, breaking into writing online
- Everyday, Ordinary People!
So the next question should be: "Who's Reading Online Articles?"
The answer to that question is very clear: It is the same type of people that are writing the content!
With that said, since the who's who online is changing, so will the way we do things online, particularly within Advertising on our articles and blogs. To implement successful advertising, there are certain elements that need to be present:
- Targeted Audience (True Audience, not just projected)
- Proper Product Ad Placement
- The Use of Mobile Technology
- Universal Search (Everything integrated into one place)
Managed Monetization: Different Advertising Sources
- Direct Sales Force
- "Net Shelter" Partners Representing Specific Categories
- Remnant Ad Networks: Real Time Bidding (RTB)
- Affiliate Advertising
How to Add Original Video Content to Your Hub Articles
So Where Are We Going With This?
The point to be made is clear: In order to have Quality Content with Advertising within the content that adds to the quality, then all aspects of search (Universal Search) should be mended together, on one platform. This is where HubPages is leading in the Future of Advertising.
If you click on a HubPages article on the first page of a Google Search, what will you find and why is the article ranked so high over other pages? The answer is simple:
Successful HubPages Articles Have Integrated the Following Content In One Place:
- Great Video
- Great Original Photos
- Great In-depth, How-to Textual Content
- Fine-tuned Ads including RTB (Real Time Bidding) so users can buy directly from one source without performing multiple Search Queries and signing in to other sites.
Everything is brought together on one page. If you want to watch a Video, it's there. If you are looking for Photos, they are there too. You can Read Information about the topic right along side of the Photos and Video and all the information you need is on one single page!
No More going from YouTube, then to Google Images and then to Blogspot to learn about what you just saw.
HubPages will become the "One Stop Shop" for everything revolving around the original search query! If a searcher is looking to buy a product after a review of the product, they have all the information they need to make an educated decision and can purchase the item Right on the Same Site!
The Future: In Conclusion
As with any success, Trial and Error is a building block to building your bottom line. Since the Google Panda changes, many Publishing Websites took a huge hit to their traffic. HubPages was among them. What separates HubPages from all the rest is their Dedication to Long-Term Goals, Research and Implementation of New Ideas, and Staying Current with Online Trends. Integrating Multiple Technology Platforms into one, easy to use format is the ultimate goal of HubPages and HubPages is the Future of Online Publishing As We Know It!
HubPages.com Headquarters
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Hello suzzycue! Yes, we are definitely in the right place! The future will prove that Paul and the team's tireless efforts will pay off in the long run! I am very convinced of that and I am also proud to be part of this community. We are still internet "babies" as a site and we have yet to really take off! Thank you for your comment and may the force be with you!
JSMatthew~
Awesome Hub! Thank you for sharing this very informative hub! Rated up!
This is actually a good description of HubPages and its advantages to the online publisher. Voting this Up and Useful.
@cluense: I appreciate your comment and rating! Thank you for stopping by!
JSMatthew~
@alocsin: Hello my friend! This is the direction that HubPages is heading into the future! Glad we are on board! Thank you for the votes and comment!
JSMatthew~
Hi, J.S. Thanks for the information. I have this bookmarked, voted up and everything else.
Hello Arlene! This is good stuff! Thanks for the votes and comments!
JSMatthew~
Well, this makes thing look very positive for Hubpages' future, especially as the members are also always tutoring each other on how to improve ... I know that I have learned a lot while here!
Thanks for SHARING.
Hi Brett! Yes, HubPages is going to grow in size and in popularity over the next few years. It is growing every month and we are lucky to already be here! Mark my words: we will only get better and will someday rank on top of search engines because of the quality of content we create! The awesome community just adds to the whole deal! Thanks for stopping by and I appreciate your SHARING!
JSMatthew~
This puts things in perspective for me. I'm new to hub pages,but I really enjoy using the tools, they are very user friendly.
Hello peoplepower73! HubPages is a relatively easy site to navigate. They have added so much to the Learning Center over the last year. (http://hubpages.com/learningcenter/contents)
I am glad that you found this article useful! You are a member of the best site on the web! Thanks for stopping by!
JSMatthew~
Well done JS and I like the way you slipped the map in too. You are right of course that this hubpages platform is ahead of the pack in terms of the 'one stop' shop to search queries.
The demographics are changing rapidly too. It would be an advantage to us hubbers and hubpages if we had the google search widget on our hubs then people would never have to leave to search. I have it on my webpage and it helps retain readers. I am copyrighting that idea so if hubpages nick it you saw it here first. lol
Great hub voted up interesting and useful. SHARING
Hello molometer! We are definitely ahead of the pack...all the others will just have to follow! I totally agree with you about search capabilities within HubPages. Often when I search within HubPages in the current search box, I find the results unrefined and often not related to my search. It would be great if they integrated Google Search or a search with multiple search engine platforms. Great idea! I appreciate you comment, votes and for SHARING!
JSMatthew~
Woooooooo I scored a 100!! Very nicely presented info JS and you are right - the Internet and online writing and marketing are always changing. Its up to US to stay on top of the changes and use them to further our plans. Great Hub :)
Very motivating hub J.S. It is good to know we are in the right place with our content. Another high quality hub. Vote up. Interesting and Useful.
Great ideas with a good look at where we're headed. Valid points with 'quality' information. A must read for anyone posting anywhere on the hub. Voted up, interesting and useful. Thanks for SHARING.
@Ardie: Nice job on the quiz! Things are changing and changing pretty fast. We are definitely in the right place for the future of online publishing. I feel bad for all those who quit after Panda, but then again, I guess they weren't dedicated to the long haul! Thanks for your comment!
JSMatthew~
@JamesPoppell: It is comforting to know that we are in the right place headed in the right direction! Remember how popular MySpace was? Then Facebook...how long will that last, and what can you say about the quality of that kind of content? This is the place to be in the future! I appreciate your comment and votes!
JSMatthew~
@tillsontitan: Hello! I appreciate your kind words, votes, and for SHARING! Thanks for stopping by!
JSMatthew~
You write the most thouroughly researched hubs. Great job! I think that video publishing is on the rise. You presented this very well!
Thank you Tammy! What a great compliment! I appreciate your comment!
JSMatthew~
Nice! I really like how well you put this together and summarized your points. Basically, these are like flagship hubs. I'm all for that! Great info - voted up and SHARING.
Hello cclitgirl! I appreciate your comment very much! I appreciate you stopping by, casting your vote and for SHARING!
JSMatthew~
Some of my hubs were also part of the flagship hubs and it also received (or continue receiving) comments up to these days.
You're right, HubPages will be the future of online publication. And it's improving every month. More and more apps are being added for the comfort of the users/hubbers.
Hearing this feels very great and proud to be in Hubpages!
@travel_man1971: Hello! For the record, none of my Hubs are a flagship Hub. Kudos to you for being a flagship Hubber! How have your flagship Hubs performed over time? I think it's great that HubPages has been tracking the trends on these Hubs over the years.
We are the future of online publishing! It may take a few years for it to catch on but all the other sites will try to follow our lead. I agree that HP is improving every month. The team is constantly adding new features. I am looking forward to the future! Thanks for stopping by!
JSMatthew~
@Swetankraj: as well you should be proud! This is the best spot on the web! Thanks for your comment!
JSMatthew~
Thank you once again for sharing your thoughts. This hub is very informative and useful! It's great to be part of such a wonderful and insightful group of people!
Hello bizzymom! We are all lucky to have found this place! It's only going to get better as everything changes and we are leading the change! This is the best community on the web, No doubt about it! Thanks for stopping by!
JSMatthew~
I'd never really thought about it before, but as you pointed out in your hub, most of the writers on HubPages are common and garden everyday people living every day lives. That is probably why most of us feel like we 'fit'. It is also easier to read and relate to articles published on the internet by ordinary people.
An interesting hub and thanks for sharing....
Hello Debbie! That's the best part about HubPages. It's not full of "stuffy" people who think they know everything! We all know a lot about a little and when we write about what we know and share it, that is what makes the community unique! Thank you for such an insightful comment!
JSMatthew~
With respect to HubPages being a one-stop-shop for searchers, what is holding it back? Why haven't we pushed forward yet, so the answers to the questions as to where people go for images, video, and blogs becomes HP? What could we do differently?
Hello Cameron! There are 2 things that up until recently, have held us Back:
1. The Google Panda Update
2. Being only 5 years old, HubPages is still an infant in some respects and is still adding multiple platforms to the site.
I don't know if you kept up with the whole Google Panda situation, but in a nut shell, Google changed (dramatically) the way it treats and ranks content in it's search engine algorithm. When this first happened all those months ago, HubPages (and many other reputable sites) took a big dive.
Since the Panda Update, HubPages has worked very hard to get back up to the top. We are getting there, and not overnight of course, and if you follow the stats from HubPages you will find that we are doing even better as a whole than we were pre-Panda, now that a lot of the "junk" content has been removed.
HubPages has tightened its belt and now has more restrictions on what can be published and what the quality margin for content is. They have weeded out spammers which hurt the sites rep, they have increased the quality of content standards site wide, and have done many little things to improve overall ranking (such as creating sub-domains, hiring a team of moderators, etc.). There are more changes coming ahead and HP staff watches the traffic patterns very closely to make appropriate changes.
HubPages is 5 years old now and in internet terms, for a site that publishes articles, we are just coming of age. Another thing that reflects from the Panda update is that the content allowed prior to the update and in the beginning of HP, there was literally no restriction on what could be published. There was even a lot of porn links at one time, and Paul realized that that could hurt the credibility and reputation of HubPages, and since then more restrictions on publishing content have lead to better ranking in search engines.
With all that said, we are on a fast track to rising to the top. While other sites are still fumbling with post-Panda adjustments, HubPages is centered where it needs to be and there is no doubt that the quality of content on this site will rise above the others. Now it is just a matter of patience, refinements, and time.
Video is coming soon to all Hubbers which will cause a major increase in search results. Photos have always been here, but now the stress is on original photos and illegal or copied photos are no longer allowed, which brings credibility as well. These are all fairly recent changes and will take a little time to catch on in the search engines. The writers who utilize the tools available to the fullest, are already experiencing first page results in searches. I know because some of my articles appear on the front page of Google. (type in "How To Speak Cambodian" and my article is usually within the top 5 search results on the first page)
What we individually can do differently to get out there and get noticed is to use all the tools available and suggestions that make an article stand out. Using the Flagship Hub Program as a standard, following the rules for writing successful articles makes a big difference. Check this out for more info: http://hubpages.com/learningcenter/Update-Hubs-inc
The bottom line is this: If you write great content and have multiple media platforms within your Hubs, you will do better in search engines. There are many other variables that contribute such as how much the topic you write about is already covered, how well you use Keywords and SEO, etc. That is up to the individual author to be up to the highest standards.
HubPages provides the site for publishing on and the guidelines and tools necessary to be successful. It is up to us as writers to implement and use the tools that are available. The best place to start is by visiting the HubPages Learning Center and reading and studying the articles: http://hubpages.com/learningcenter/contents
Thank you for stopping by and leaving such great questions! I hope this answers your question!
JSMatthew~
HI JS. I was definitely around during the Panda update. In fact, I'm very glad it came about. As mentioned previously, I haven't really been working HubPages the way I should. I tested it out at first, played around with it. I got very little traffic. Panda completely nixed my traffic here, but served me very well after it's first month or two in my other writing endeavors. Things I had been saying and practicing for years finally came to pass. Without any action on my part, after a few months, my HubPages started gaining more traffic than it ever had before. The sub-domains had a big part to do with it, and there are other fixes. Currently, HubPages does okay for rankings in the search engine.
My thought is more along the lines of HubPages becoming a household name. If you look for something online, people know to check Google or FaceBook or Flickr. Other than just increasing traffic by way of increasing rankings in Google, what can be done for HubPages to have that kind of word of mouth clout?
Hello Cameron! I have to agree with you about Panda being a blessing in disguise! I wasn't very active before Panda and Panda is what got me to get moving. I know a lot of people were frustrated after the change, but I personally saw no change since I wasn't doing much to begin with. I published at least 60 of my 98 Hubs in the last year, and so Panda had little effect on me.
As far as the household name, I think it will come in time. As more and more HP content rises in searches, people will be checking us out more and we are already seeing a huge surge in new members signing up every day (I know this because as a HubGreeter, I get to see the pool of newest Hubbers) and also the quality of new members is increasing since spammers get deleted before they get very far on here.
Another thing to think about is this: you mentioned people searching on FB for photos and things like that. Perhaps the reason why we don't hear people searching directly on HP is because we are more sophisticated and regulated and less "free/open" in some ways. But, if people do search in Google and HP is always at the top, eventually people will start searching directly from the sight just as people search "Ask.com" for answers to their homework, etc. I think it will all happen over time as the overall quality of the site grows.
JSMatthew~
Thank you for all the information J.S.Matthew This is a great site. I am voting up because this hub was inspiring.
Hello flashmakeit! I am always glad to see you! This is the best site on the web and I know you have been around for a couple months and have made a lot of friends. That is what it is all about; being yourself and sharing with others who have similar interests. The future of online publishing is changing and you should be happy you are on the winning team! I know I am happy! I am happy to be able to inspire you and I thank you for your comment!
JSMatthew~
I'm new to hubpages, but I'm very excited about the future and my association with a publishing site that has such a fine reputation. Thanks. Sandra Busby
Welcome to HubPages sandrabusby! You should be excited! You are a member of the best writing and publishing website on the Internet! The community here is the best part of the experience! Thanks for stopping by!
JSMatthew~
suzzycue Level 4 Commenter 3 months ago
Bravo and this is why I am proud to be here. I am in the #1 spot. Great Hub J.S.Matthew.